Franchise Operational Support

Operational Support That Helps Your Business Grow

When you join Right at Home, you're not handed a manual and left to work out running a homecare business on your own. You step into a genuine partnership — one where we provide the brand, systems, and expertise, and you bring the drive, local leadership, and ambition to build something meaningful in your community.

From your very first months through to your most ambitious years, our support is structured, data-led, and tailored to where you are in your journey.

Our Promise to You

Building a successful homecare business is one of the most rewarding things you'll ever do — and one of the most demanding. You shouldn't have to navigate it on instinct alone.

That's why every Right at Home franchise owner works alongside a dedicated Business Growth Consultant: an experienced partner who knows the care sector, understands the numbers behind a thriving territory, and helps you turn ambition into action.

Your consultant is a thinking partner for your business. Someone who brings an outside perspective, asks the difficult diagnostic questions, and keeps you focused on what actually moves the business forward. We work as one team with one shared mission — your success at operating our model — and we do it with a commitment to data-driven decisions, so the guidance you receive is grounded in evidence, not guesswork.

A True Business Partnership

The most successful franchises aren't built by a head office doing the work for an owner, or by an owner going it alone. They're built by both sides pulling in the same direction — each bringing what they do best, and each holding up their end.

That's how Right at Home works. We're honest about it from the start, because it's the foundation everything else rests on.

What you can expect from us

A dedicated Business Growth Consultant invested in your success
A trusted national brand and a proven operating model
Heavy investment in infrastructure, National Office expertise, systems, and strategic guidance
Data, tools, and best practice drawn from more than 80 offices across our network
Honest guidance — we'll tell you what's working and what isn't

What we ask of you

Uphold Right at Home brand standards and quality at all times
Come to every conversation honest about where things really stand — and ready to be challenged on it
Own the actions we agree together, and get on with them between calls
Invest in developing and supporting your team
Work with us as a true team player, helping hone the model and innovate together
Lead your business, build the relationships, and drive your plans to fruition

We invest in you, so you can invest in your team

Your Business Growth Consultant works directly with you as the owner, or with your director where one is in place, taking a train-the-trainer approach. We build your knowledge and confidence as a leader, so it flows through to the rest of your business.

We make clear that your consultant isn't there to train your Carers or office team directly. That sits with you and your managers — supported by the tools, training, and resources we make available across the network. Keeping it this way protects consistency, keeps you firmly in the driving seat of your own business, and makes sure the learning sticks as your team grows.

While franchising reduces risk, it doesn't remove responsibility. National Office support, while substantial, doesn't replace leadership. We invest heavily so that you can lead well — but you lead the team, build the relationships, make the decisions, and implement the plans. That's what a real partnership looks like: we provide the expertise and infrastructure; you provide the local leadership and drive. Together, we build something neither of us could alone.

Business Growth: Empowering Performance

Your Business Growth Consultant is there to do one thing above all else: help your business grow. Not to fix one corner of it while the rest drifts, but to give you an honest, joined-up picture of how the whole operation is performing.

The Three Gears

We use a shared model across the network to keep that picture complete:

Marketing — how you generate enquiries and build your reputation locally
Sales — how you turn those enquiries into Clients
Delivery — how you recruit, retain, and deliver exceptional care

Sitting above the three gears is Leadership, where you set the direction and hold the business together. Working across all four, your consultant helps you set goals, agree the actions that get you there, and embed the best practices that make the business stronger over time.

And where a particular area needs specialist input — recruitment, marketing, business development — your consultant brings in the right person from National Office. You're never limited to one person's expertise.

Speak to Our Franchising Team

A Rhythm You Can Rely On

Support works best when it's regular and predictable, so you always know when the next conversation is coming and what it's for. We don't rely on ad-hoc catch-ups or reactive problem-solving.

Monthly consultations

Once a month, you and your consultant sit down to look at how the business is doing — what's working, what isn't, and what's getting in the way. You'll check progress against your quarterly priorities, then step back to the bigger picture: your company structure, how your key hires are developing, the health of your P&L, your marketing strategy, your recruitment pipeline. These are the items worth watching as an owner, and a monthly rhythm keeps them top of mind.

Quarterly planning call

Every quarter, your consultant runs a dedicated planning session to look ahead and agree your priorities for the coming three months. A small number of clear priorities, with targets attached, keeps the business focused on what matters most.

Annual Vision Building Day

Once a year, we set aside a full day to work on the business rather than in it. Following a proven, structured planning format, you'll set your goals for the year ahead and revisit your accountability chart, so the right people own the right seats and everyone is pulling in the same direction. We recommend including your leadership team — anyone accountable for a major function of the business. It's one of the most valuable days in your calendar, and it sets the tone for your year.

Strategy Days

Sometimes a single area of the business deserves proper, focused attention. A Strategy Day is a visit to your office to dig into one topic in depth, usually alongside a colleague from another National Office department. You get specialist expertise and a clear plan to take away — and you can bring in the members of your team who need to be part of it, whether that's your business development manager, care coordinator, recruiter, or marketing manager.

A Rhythm You Can Rely On

Some of the most valuable business insight doesn't come from us at all — it comes from owners facing the same opportunities and challenges as you. Being part of a national network only counts for something if you're actually connected to it, so we build that connection into the calendar.

Growth Intelligence Groups: Each quarter, your consultant hosts a virtual session for the owners they support, focused on a single topic the group has voted for in advance. Your consultant keeps things moving, but the real value comes from you and your peers sharing what's genuinely working in your businesses. It's peer learning with purpose, among people who understand exactly what you're dealing with.

Regional meetings:Twice a year we bring your region together — once in person and once virtually, on a six-month rotation.

The in-person meeting is a full day: workshops led by National Office, presentations from fellow franchisees, educational slots from carefully chosen partners (educational, never a sales pitch), and roundtable discussions where you can compare notes with the owners nearest you. The virtual meeting runs for around 90 minutes, using breakout rooms to make the roundtable conversations work just as well online.

You'll leave both with ideas you can use on Monday morning — and with a network of people you can pick up the phone to.

right at home franchise owner, nick turner, smiling and listening

Support for the Full Business Lifecycle

This isn't a static support model — it's a lifecycle partnership, designed to evolve with you from your first Client enquiry to a multi-million-pound operation and beyond. What you need in your first month isn't what you'll need in your fifth year, and our support shifts with you at every stage.

Start-up: Structure, regulatory guidance, systems set-up, and close support to get you operational safely and correctly — delivered through our structured RightStart Programme
Early growth: Recruitment becomes critical, you adopt the full marketing mix, and cash flow matters. We support you with structured quarterly planning, the right measures for your team, and close attention to financial performance.
Scale and maturity: As complexity grows, margins need protecting and leadership must develop — especially with multi-territory ambitions. Business development coaching, margin optimisation, audit readiness, and stronger governance come to the fore.
Exit and legacy: We don't stop at growth. We support long-term planning too — renewal strategy, succession and resale preparation, and protecting the asset value you've built through strong governance and performance transparency.

Your First Two Years: RightStart

Your early years with Right at Home shape everything that follows. That's why new local offices are supported through RightStart — our dedicated, structured support programme for your first two years in business, designed to get you operational safely, correctly, and without avoidable delay.

RightStart exists to do one thing: give you the strongest possible foundation. Rather than leaving you to find your feet alone once the doors open, we stay close through the moments that matter most — your first Client, your first Carers, your first referral relationships, your first steps towards a sustainable, growing business.

Your start-up support includes:

A business planning service to build the plan that guides your launch
A 10-day New Owner Induction Programme, delivered in person by subject specialists
Fortnightly Right Foundations coaching
In-house recruitment to help you find the right Registered Manager
Regulatory registration support, and systems and governance set-up
Blink — your online intranet and network social platform
A Carer Learning Management System
End-to-end operational software, with licenses for you and your manager funded for your first year
An optimised local website and a £2,000 flexible marketing budget contribution
Full IT set-up — high-spec PC, Microsoft Modern Workplace, and a managed IT support contract with full cyber protection, funded through Year 1

We commit fully to your first two years. In return, we ask you to bring the energy and ownership to make the most of them. By the time you complete RightStart, you won't just be open — you'll be established, growing, and ready for the next stage, with a Business Growth partner who has been alongside you the whole way.

Marketing to Grow Your Business

Generating quality enquiries is the lifeblood of your business — but as a franchise owner, your time is best spent leading your team, building relationships, and championing the brand in your community, not managing advertising platforms. That's the operational principle behind our marketing support: our in-house specialist team carries the technical and administrative load, so you can focus on visibility, reputation, and follow-up where it counts.

From day one, you have a dedicated national marketing team on hand — the kind of digital, creative, PR, and recruitment-marketing expertise most independent businesses would have to hire in or pay agency fees for, month after month.

Franchise marketing support is built into your induction, so you understand how to promote your business and generate enquiries before you open your doors, and the team stays a phone call away as you start to scale.

Crucially, this support is joined up with the rest of your operation. Our marketing team works hand-in-hand with Business Growth and Workforce, so activity always matches your stage of development — because there's no point driving demand before your recruitment is ready, or increasing spend before your systems can support the growth. We help you understand what your marketing is achieving, so you can see which channels are working, invest with confidence, and grow with purpose.

We provide the expertise, structure, and oversight. You provide the local leadership, community presence, and the relationships that turn a name on a website into someone your community knows and trusts.

franchise owner at right at home annual conference

Workforce: Building the Future of Homecare

You can't grow the care you deliver without the people to deliver it. Recruitment is competitive and retention is challenging across the sector — so rather than leave you to face that alone, we give you the infrastructure, tools, and expertise to build a stable, motivated team.

We help you attract values-driven care professionals and present your business as an employer people want to work for, from effective job adverts through to reviewing candidates. You won't need to design training or progression from scratch: we provide award-winning, accredited programmes and clear career pathways for every member of your office team, so you can grow leaders from within, retain your best people, and attract external talent that helps your business grow.

We also invest directly in your key roles — your Registered Manager gets an exclusive annual conference and representation through our Registered Managers' Advisory Council. In return, we ask you to protect their time to learn, and to lead them well. It's a culture that's independently validated: we've held the WorkBuzz 5-Star Employer Award for six consecutive years, the only homecare brand to do so.

Quality and Compliance: Non-Negotiable Standards

In a highly regulated sector, consistency of standards protects everything — your Clients, your team, your reputation, and the long-term value of your business. Compliance support for our care franchises isn't just a department at Right at Home; it's the foundation our brand is built on. Our network holds one of the highest proportions of Outstanding ratings among major homecare brands, and that's no accident.

We operate with structured audit frameworks, continuous quality monitoring, an inspection-readiness culture, and leadership accountability at every level.

You're supported by specialist regulatory expertise, manager coaching and development, and clear escalation and oversight pathways. Our dedicated Quality and Compliance team works alongside you — conducting regulator-aligned audits, mentoring Registered Managers, and embedding robust governance.

High standards protect margins, strong governance protects the brand, and exceptional performance builds the referral confidence that drives growth. Quality isn't something we aim for; it's something we expect, of ourselves and of our franchisees alike.

Financial Management

The first two years of a homecare business demand careful financial management, and this is where we guide you most closely. Your investment is structured to give you the best start — beginning with no Advice & Support Fee, then a reduced fee, and a comprehensive start-up package that covers many core costs through year one. Year two is where discipline matters most, as the business breaks into profit while needing reinvestment, and we help you plan for all of it.

Financial management comprises a full day of your RightStart induction, followed by hands-on support as you start invoicing and running payroll. From there, the health of your P&L is a standing item in your monthly consultation, and your Business Growth Consultant helps you:

Review your performance and pinpoint where margins can be improved
Forecast and plan working capital, giving you the projections your bank lends against and a clear measure to track performance by
Protect stronger margins through our private-care-focused model (we recommend no less than 70% private Clients) and relatively low, community-led marketing overheads

Controlling costs ultimately sits with you as the owner — but never without our backup. With careful planning and our support, the early sacrifices give way to healthy, sustainable profit.

Systems to Keep You Informed

Running and growing a homecare business is easier when your systems do the heavy lifting — so we give you the operational backbone to stay informed, compliant, and in control as you scale.

End-to-end care management software gives your office team real-time visibility of what's happening across the business, while the Family Portal and Carer App keep Clients, families, and your team connected.

Through Blink, your online intranet, you're plugged into the wider network — weekly National Office updates, a network-wide social feed for sharing what works, and a full repository of guidance and resources you can draw on whenever you need it.

And our Learning Management System takes the admin out of workforce development: mobile-friendly e-learning, automatic tracking of staff training and qualifications, and automated refresher learning that keeps you compliant as your team grows.

We build and maintain the systems. You use them to lead a business that's informed, accountable, and ready for its next stage of growth.