Shiane Boateng

Marketing Coordinator

I joined Right at Home Swindon in 2025 after graduating in 2024, and I’m proud to be part of a team that makes such a meaningful difference in people’s lives. My role focuses on sharing the incredible work our CareGivers do every day and helping local families understand the high-quality care we provide. Marketing in the care sector is all about building trust, raising awareness, and showing the heart behind what we do.

Outside of work, I love staying active at the gym, travelling to new places, and going to music festivals and concerts.

How do you make sure our messaging reflects the quality and heart of our care? 

I always aim to make our content feel genuine and reflective of the care we give. It’s not just about promoting services, it’s about sharing the stories and moments that show the compassion and connection between our CareGivers and clients. I take the time to listen to what’s really happening on the ground, then bring that to life through our messaging.

How do you highlight the voice of our clients and team in your work? 

For me, the best way to show who we are is through the words of the people who experience it every day. I regularly gather feedback, quotes and stories from both clients and CareGivers. Their voices help others see the human side of what we do, and just how much care and thought goes into every visit.

What role does marketing play in building trust with families? 

Marketing is often the first time someone comes across Right at Home, so it’s important that what they see is warm, clear and honest. I focus on building trust by showing who we are, how we work, and the values that guide us. Whether it's sharing our CQC rating or introducing our team, it's all about helping families feel confident in choosing us.

How do you help promote openness, transparency and values-led care? 

Everything I put out is grounded in our values. I make sure our communication is open, easy to understand, and reflects what really matters to us. Whether it’s a social media post or an email campaign, I keep things down-to-earth and authentic, so people feel they’re getting a true sense of who we are and what we stand for.