Our Franchise Culture & Values

Who We Are

A Right at Home franchise places you at the heart of your community, delivering care that helps people live life safely and with dignity at home. It’s also a business built for the long term, operating in a regulated, resilient sector with growing demand driven by an ageing population.

The franchise model is hands-on and relationship-led, with a clear focus on quality rather than volume. You are supported from day one with structured training and ongoing operational guidance, backed by a nationally established brand. This opportunity is best suited to values-led business owners who want to build a profitable, ethical business they are proud to lead within a collaborative franchise network.

With 80+ locations across the UK, Right at Home offers the experience, infrastructure, and support needed to launch and grow a successful homecare franchise that changes lives.

Our Mission

As a care provider, we see the power of ordinary moments every single day: a smile that eases loneliness, a chat about the weekend’s football, or a reassuring hand that restores confidence. From companionship to nurse-led support, we move past the practical to nurture trust and create memories that help every Client thrive.

At National Office we’re committed to providing the best possible support for our Franchise Owners, to empower them to further our mission of delivering life-enriching care at home, shaped around each person’s choices and connections.

"We help people lead more fulfilling lives, with improved independence, social interaction and mental wellbeing. I am honoured to be a part of this amazing brand and pleased to support people, locally, who need us most."

- Andrew Davis | Owner, Right at Home Bournemouth & Poole

Our Values

Right at Home exists to make each day more rewarding for the people we support, and to give families the comfort of knowing they’ve done right by their loved ones.

We achieve profitability by offering trusted quality services that stand out from those offered elsewhere. To enable this, we are selective about who we offer Right at Home franchises to. The ideal Franchise Owner for us is someone who embodies these brand values and will empower their team to enrich people's lives.

"The brand values were exactly what I would want for a family member. It immediately felt right with me. They were also my personal values. There wasn't any doubt after I’d met the Right at Home team - I just knew it was the right franchise for me."

Julie Houston | Owner, Right at Home Lymm & Warrington South

Our Culture

Through our robust and selective evaluation process, we’ve ensured that every Franchise Owner we partner with joins us feeling confident that they've found an environment they can thrive in.

At the heart of our business is a culture of collaboration and innovation. We have cultivated an ambitious network, with Franchise Owners leading on and shaping their own service to suit local demand. After becoming established, some go on to pioneer increasingly sophisticated offerings and new services that benefit the entire Right at Home network.

As a Right at Home franchisee, you’re not just building a business, you’re building a dedicated team of professionals who can make a substantial difference to the local community.

Our Partnerships

This network has been built upon franchise partnerships and we take an inclusive and collaborative approach to developing our business model. When you join Right at Home you will already have a positive working relationship with the senior leadership team. This is sustained through face-to-face touchpoints throughout the year, allowing for communication and consultation on the operational strategy of Right at Home.

Behind every act of care is a network of local owners and dedicated care teams who live and work in the heart of their communities. Trained to the highest standards, they have one clear purpose: to improve quality of life for those we support. They give our brand its heart.

Launching our partnership with dementia adventure

Our Heritage

Right at Home’s core culture and values are based on the foundations developed by Ken Deary, the founder and chairman. He established the Right at Home management franchise in the UK in 2011 after being awarded the UK Master License from the US.

Ken is a Qualified Franchise Professional, who has written his name into UK franchise history books as the first person to win both the British Franchise Association’s Franchisee and Franchisor of the Year awards.

In 2021 he was elected as the chairman of the British Franchise Association in recognition of his steadfast commitment to ethical franchising. He maintains a hands-on role supporting and mentoring Right at Home’s franchise owners.

"Our model is built on the understanding that profitability comes from being the best at what we do. We operate a deliberately measured growth strategy, making sure each new owner is a great fit for our brand and that both parties are fully confident they have what it takes to be successful. If you feel the time is right to run your own business, one that makes a real difference to people’s lives, we look forward to meeting you.”

- Ken Deary | Founder and Chairman, Right at Home UK

We're a national, award winning homecare group recognised by industry leading review platform homecare.co.uk

Leading with Purpose in a Changing Care Landscape

Our CEO, Lucy Campbell, has been with Right at Home since 2016. With a strong track record for developing businesses successfully, from pre-start through to scale-up, her leadership has been pivotal in securing Right at Home two of the most prestigious accolades in franchising: the WorkBuzz Best Management Franchise Award and the coveted Franchisor of the Year Gold Award.

Alongside her role as CEO, Lucy has served as Vice Chair of the Homecare Association and is a passionate champion for the sector who actively lobbies for changes that will impact not just Right at Home, but the whole adult social care sector.

“Growing a business will always present operational hurdles, but our experience puts us in a strong position to help our franchisees tackle any challenges they face.

"There are also a lot of exciting opportunities on the horizon; we're already using technology and AI to develop our service offering and as a sector are well positioned to further support the expansion of community-based healthcare solutions. Improving outcomes for the people we care for is our top priority and we want to lead the way when it comes to developing even more sophisticated services."

- Lucy Campbell, Chief Executive Officer, Right at Home UK