Why Hampshire Families Are Caught Off Guard by Care Costs and What to Do About It
Published: 01/04/2026
At Right at Home Solent, as an Outstanding-rated homecare provider in Hampshire, we often speak with families starting to explore care options for a loved one. Many are surprised by how complex adult social care can feel from costs to eligibility and wish they had known more earlier. As a local homecare provider supporting families across Fareham Southampton, and surrounding areas, we aim to guide families through this process and offer personalised care solutions.
Recently, one of our team attended the Care Report Webinar 2025, which explored the realities of adult social care in the UK and why so many families feel unprepared when arranging care. Insights like these help us better understand the challenges families face and how we can provide practical support.
Understanding How Social Care Works
One of the key points discussed during the webinar was how poorly understood the social care system is.
Many people assume that care is provided in the same way as the NHS, but social care is actually means-tested. This means that the amount of financial support someone receives depends on their income and savings.
Because of this, families are often surprised when they first learn about the costs involved in arranging care for a loved one.
This is something we regularly see when families contact us to ask about homecare services. Often, the conversation begins during a difficult or urgent moment when a loved one suddenly needs support.
The Reality of Care Costs
Another important insight? Most people will need care at some point. Research suggests that around four in five people aged over 65 will require some form of care before they die (Source: Care Report Webinar 2025). Yet, many have never planned how that care will be funded.
Homecare in Hampshire typically starts from around £26–£38 per hour (Homecare.co.uk). For example, if someone requires two hours of care per day at £30 per hour, the costs would be approximately £420 per week, £1,680 per month, or £20,160 per year. This is significantly less than the £1,000+ per week average for a residential care home (based on national averages).
For families without prior planning, decisions about care may need to be made quickly, sometimes during a health crisis. Understanding the options available, including homecare, live-in care, and other types of support, can help families feel more confident when the time comes to make these decisions.
Why Planning Ahead Makes a Difference
The clearest message from the webinar? Plan before you need to.
When families explore care options ahead of time, they are more likely to find solutions that suit their loved one’s needs and preferences. For many, remaining in their own home is important, and with the right support, care at home helps maintain independence, comfort, and familiarity. Planning ahead also reduces stress for family members who may be responsible for organising care.
Talking About Care Is Not Always Easy
One reason many families delay planning for care is that the topic can feel difficult to discuss.
Talking about ageing, health changes, or the possibility of needing support can sometimes feel uncomfortable. However, starting the conversation earlier can make a big difference.
It allows families to understand their options, seek professional advice, and ensure that their loved one’s wishes are respected.
Supporting Families Through the Care Journey
At Right at Home Solent, we provide more than high-quality homecare services. We guide families through the care process, helping them understand available options and make informed decisions for their loved ones. Whether someone needs occasional help or more comprehensive support, having trusted guidance makes a significant difference.
If you would like to talk through your options with someone local who understands the Hampshire care landscape, call us on 02380 170205 for a free, no-obligation conversation.
Frequently Asked Questions
Does the NHS pay for homecare in the UK?
Funding depends on means-testing. Some NHS support may be available for specific short-term needs, but long-term homecare is generally funded privately or through local authority assessments.
What is means-testing in adult social care?
Means-testing considers a person’s income and savings to determine what financial support they may receive from local authorities
How much does homecare cost per hour in Hampshire?
Homecare typically costs £26–£38 per hour, depending on the level of support required.
What is the difference between homecare and a care home?
Homecare allows people to remain in their own homes with visits from Carers, while care homes provide 24/7 residential care.
How do I arrange homecare for a parent in Southampton?
Start with a free assessment from a reputable provider like Right at Home Solent. Our team can guide you through planning, service options, and matching the right Carers to your loved one’s needs.
A Final Thought
Most people will need care at some point, but very few are prepared for it. By learning more about how the system works and starting conversations early, families can reduce stress and make better decisions for their loved ones. Planning ahead does not mean expecting the worst. Instead, it means being prepared so that when the time comes, families can focus on what matters most — the wellbeing and dignity of the person receiving care.